|
Flat Rate Marketing VS CPA: By far, pay-per-click, pay-per-lead and pay-per-sale affiliate networks exceed flat rate ad networks. With such a disproportionate medium, one might think it's because flat rate advertising is no where near an equal.
When flat rate marketing is thoroughly examined, there are definite clear advantages. And those advantages are not just for advertisers, for affiliates, or for the networks providing the 3rd party software. The benefits are widespread across all users.
Flat Rate, Pay Per Day Advertising - Benefits for Affiliates and Advertisers:
*For Beginner Affiliates: Even newbie affiliates can earn revenue, since they do not have to generate any clicks, leads nor sales; nor generate any banner impressions in order to earn money because they get paid
guaranteed daily payout rates.
*For Super Affiliates: Since professional affiliates have the means to obtain top rankings for their websites, they can maximize their ad space to earn extra revenue. Daily rate networks; like FlatRateLinks.com, pay higher daily rates to websites with good rankings.
*For Sub-Affiliate Marketers: Sub-affiliates can receive traffic to their websites; and subsequently to the affiliate network campaigns they promote, all without having to worry about tracking leads and sales generated by their sub-sub-affiliates. Otherwise, those sub-marketing affiliates would have to use sub-tracking to monitor lead/sale activity by their own affiliate members.
*For All Affiliates & Sub ID Resellers: No worry about integrity. While it may be limited, there is fraud on the part of affiliate networks and their advertisers to cheat affiliates out of commissions. With the flat rate channel, that worry is taken out of the equation. Just as affiliate fraud worries are removed from networks and advertisers since affiliates no longer have an incentive to generate fraudulent activity in order to earn revenue.
*For Merchants: Higher quality percentage of leads. Since affiliate publishers are paid a flat rate for hosting an advertisement, there is no reason for them to generate bogus leads, 3rd party reseller leads, nor to offer incentives to their website visitors for submitting a lead generation form.
*For Affiliate Networks: Affiliate marketing networks who run their own exclusive offers and host their own lead generation websites, can gain valuable SEO links to their in-house websites even if their banner ads receive few; or even no, visitor click throughs.
*For All Advertisers: Paying affiliates a flat rate is much easier and simpler than tracking; scrubbing, verifying and then posting leads/sales. Additionally, since affiliates are paid a flat rate, advertisers do not have to worry about conversions in order to keep affiliates interested. Affiliate support is also far simpler, and there's no need to notify affiliates of new; and expiring, campaigns.
Yet what about the cons of flat fee advertising? There is only one real negative aspect, and that's the possibility that the advertiser will not get enough traffic from the affiliate being paid a flat rate. Yet even that is not a true negative when you consider that traffic from the affiliate site isn't the only reason for paying
fixed advertising rates. Actually, the greatest benefit of flat daily rate advertising is to get links on affiliate websites to aid in search engine optimization.
However, in order to get all these positive benefits you need to choose the best flat rate marketing company.
What Advertisers should look for to choose the best flat rate network:
* Choose a network which allows you to pay different rates per each affiliate website search engine ranking.
* Demand being shown affiliate URLs; and letting you hand-pick the URLs you want to advertise on.
* Make sure the network gets your link placed onto the main default page of the affiliate websites you choose, and not on hidden pages or worthless links pages.
* Request the network to verify your link placement on each affiliate website every day, and makes certain affiliates did not make any alterations to your link.
* Deal only with a network which will allow your link to be in any form and in any combination, such as part video, part textual, banner,
rich media,
etc.
What Affiliates should look for to choose the best flat rate network:
* Make certain the network will pay you higher daily rates than affiliates with lower rankings.
* Make sure the network does not allow advertisers to use popups, redirects and other means to hijack your website and its visitors.
* Choose a network which allows you to begin earning revenue even if you start during the middle of the month, and pays you for all days even those less than 30 days.
|
