Pulsar Marketing - Cost Per Action CPA Advertising Rates and Information
With
eight affiliate marketing networks and four proprietary innovations, we offer
the most comprehensive online advertising. In addition to our own affiliate
networks, we also offer private label versions of our innovative affiliate
marketing software.
Pulsar Marketing is dedicated to advertising financial products and services
(auto loans, credit cards, credit counseling, credit reports, debt settlement,
mortgages and payday loans).
Our affiliate networks include: PulsarMarketing.com, AdSonic.com,
FinancialAffiliateMarketing.com, FlatFeeSpectrum.com, FormAds.com,
PayPerAffiliatePrograms.com, SEScouts.com, and AllianceAds.com (the latter is
our in-house affiliate referral network whereby non-U.S. affiliates can earn
commissions by helping Pulsar Marketing acquire U.S. affiliates to our consumer
acquisition networks).
Below is an overview of our services:
Cost-Per-Acquisition (CPA) Services (Section 1)
Our Innovative Affiliate Marketing Software (Section 2)
Private Label Versions of Our Software (Section 3)
Requirements to use Pulsar Marketing's Affiliate Networks Versus a Private Label
Version (Section 4)
Typical Advertising Rates (Section 5)
Section 1: Cost-Per-Acquisition (CPA)
Services: Pay Per Click, Pay Per Lead, Pay Per Sale, Flat Rate and Pay Per
Impression:
Pay Per Click - Pulsar Marketing offers standard PPC pay per click
advertising which charges only per unique click per every 24 hours to help deter
fraud. If; for example, the same IP address performs a click within the past 24
hours, there is no charge to the advertiser. Our software enables advertisers to
monitor affiliate click conversions. Advertisers can also hand-pick the web site
URLs they desire their PPC ads to be displayed on, as well as remove affiliate
web sites which produce poor click-to-conversion ratios.
Additionally, our software supports combining other CPA formats to an
advertiser's pay per click program. For example, the advertiser can also include
per impression, per lead and per sale bonuses to affiliate publishers. For
affiliates who produce the best quality clicks, the advertiser can offer a
'super affiliate' bonus percentage.
Our pay-per-click affiliate networks are at www.FinancialAffiliateMarketing.com
and www.PayPerAffiliatePrograms.com,
and you decide how much you desire to pay-per-click. For more information about
our PPC pay per click advertising, contact a Pulsar Marketing representative for
your free consultation.
Pay Per Lead - Pulsar Marketing offers exclusive pay per lead advertising
which charges only per valid lead. Advertisers can manually review each
exclusive lead generated by our affiliates before awarding a commission payment.
How
it works: Our affiliates send live traffic directly to the advertiser's web
site. Affiliates generate traffic to advertiser web sites in multiple methods,
either via email marketing, search marketing or standard web site placement of
the advertiser's banner, textual or rich media link. When customers click on the
advertiser's link, the customer is instantly re-directed to the advertiser's web
site to purchase, apply, or to submit the advertiser's customer acquisition
form. This ensures exclusive lead delivery to advertisers, because customers are
sent to advertisers' websites to submit the customer acquisition forms, or; in
the case of our FormAds network, are re-directed after submitting advertisers'
forms via affiliate websites. Either way, all leads obtained by the advertiser
are instant and exclusive.
Our
software also has anti-fraud measures to promote quality leads. Advertisers may
perform manual lead review prior to awarding affiliate commissions. Advertisers
can reject commission payments for invalid, duplicate and incomplete leads.
Advertisers can also hand-pick the web site URLs they desire to send traffic to
their sites, as well as remove affiliate web sites which produce poor quality
lead conversions.
Additionally,
our software supports combining other CPA formats to an advertiser's pay per
lead program. For example, the advertiser can also include per click, per
impression and per sale bonuses to affiliate publishers. For affiliates who
produce the best quality leads, the advertiser can offer a 'super affiliate'
bonus percentage.
Options
for using our pay-per-lead advertising: 1) You can use our existing affiliate
networks at www.AdSonic.com, www.FinancialAffiliateMarketing.com,
www.FormAds.com, www.PayPerAffiliatePrograms.com
and www.SEScouts.com; 2) or you can obtain a private label version of our
AdSonic, FormAds or SEScouts software for a flat monthly rate as low as $500 a
month. For more information about our pay per lead advertising, contact a Pulsar
Marketing representative for your free consultation.
Pay
Per Sale - Pulsar Marketing offers exclusive pay per sale advertising which
charges only per completed sale/purchase. Advertisers can manually review each
sale generated as a result of our affiliate traffic before awarding a commission
payment.
How
it works: Our affiliates send live traffic directly to the advertiser's web
site. Affiliates generate traffic to advertiser web sites in multiple methods,
either via email marketing, search marketing or standard web site placement of
the advertiser's banner, textual or rich media link. When customers click on the
advertiser's link, the customer is instantly re-directed to the advertiser's web
site to purchase, apply, or to submit the advertiser's customer acquisition
form. This ensures exclusive sales for advertisers, because customers are sent
to advertisers' web sites to submit the customer acquisition forms, or; in the
case of our FormAds network, are re-directed after submitting advertisers' forms
via affiliate websites. Either way, all sales obtained by the advertiser are
instant and exclusive.
Our
software also has anti-fraud measures to promote quality sales leads.
Advertisers may perform manual reviews of sales prior to awarding affiliate
commissions. Advertisers can reject commission payments for invalid and
incomplete sales transactions. Advertisers can also hand-pick the web site URLs
they desire to send traffic to their sites, as well as remove affiliate web
sites which produce poor quality sales conversions.
Additionally,
our software supports combining other CPA formats to an advertiser's pay per
sale program. For example, the advertiser can also include per click, per
impression and per lead bonuses to affiliate publishers. For affiliates who
produce the highest quality or sales volume, the advertiser can offer a 'super
affiliate' bonus percentage.
Options
for using our pay-per-sale advertising: 1) You can use our existing affiliate
networks at www.AdSonic.com, www.FinancialAffiliateMarketing.com,
www.FormAds.com, www.PayPerAffiliatePrograms.com
and www.SEScouts.com; 2) or you can obtain a private label version of our
AdSonic, FormAds or SEScouts software for a flat monthly rate as low as $500 a
month. For more information about our pay per sale advertising, contact a Pulsar
Marketing representative for your free consultation.
Flat
Rate Advertising - Pulsar Marketing offers flat rate advertising that is far
superior to other banner and textual link networks. Our link software can help
you achieve all vitally important objectives:
1)
Our flat rate software can help improve the natural search engine ranking of
your web site, because our affiliates link directly to your web site. Other link
networks give their affiliates 're-direct' links which then resolve to your URL.
They do this to help improve their own natural search ranking instead of yours.
2)
Our flat rate software lets you hand-pick the web sites you want to link to you.
Other link networks do not let you do this, because they are afraid you will
negotiate directly with their affiliate publishers for paid link placement.
Since our software gives you more power and automatically monitors affiliate
publishers for you, we know you'll enjoy our software. Hence, we let you review
affiliate publisher websites and allow you to hand-pick the URLs which you want
to place your link.
3)
Our flat rate software places your link onto the main, index page of the web
sites you hand-picked. Other link networks let their affiliates put your link
onto hidden or links pages of affiliate web sites, where your link will get the
least exposure and the least search engine points. Also, they won't show you
which websites are hosting your link, nor prove to you you link is actually put
onto other websites. In addition to letting you pick websites, our proprietary
software uses spider technology to scan each affiliate web site daily, ensuring
your link is placed onto their main, index page.
4)
Our flat rate software lets you decide how much per day, per web site, you want
to pay. Other link networks make you pay a bulk fee, even if most of their
affiliate sites have low traffic which won't do you any good. With us, you can
pay low ranking sites a lower daily rate. We provide you with the URLs and the
Alexa ranks of each website.
5)
Our flat rate software lets your ad link consist of text, banners, rich media,
forms, and any combinations. Most other link networks allow only a banner, or
only a textual link. With us, your ad can also consist of multiple links to
various pages of your web site.
Absolutely
no other link network offers you the power and control as our flat rate
advertising network. This proprietary software is owned exclusively by Pulsar
Marketing.
How
it works: Advertisers design their flat rate ad, which can include banners,
text, rich media, and multiple links to their various site pages. The advertiser
then hand-picks the web sites to advertise on, and specifies how much per day to
pay to each web site owner. Web sites chosen by the advertiser then place the
advertiser's link(s) onto their sites. Each day, our spider examines each
affiliate web site to ensure the advertiser's link(s) are properly installed
onto the main, index page, and that it is properly inserted.
Options
for using this innovative platform: 1) You can use our existing platform at
www.FlatFeeSpectrum.com and reward us a daily commission override; 2) or you can
obtain a private label version of our FlatFeeSpectrum software for a flat
monthly rate as low as $500 a month. For more information about our daily flat
rate advertising, contact a Pulsar Marketing representative for your free
consultation.
Pay
Per Impression - Pulsar Marketing offers standard pay per impression
advertising which charges only per unique impression every 24 hours to help
deter fraud. If; for example, the same IP address views the banner within the
past 24 hours, there is no charge to the advertiser. Advertisers may choose the
affiliate websites to host the banners.
Additionally,
our software supports combining other CPA formats to an advertiser's pay per
impression program. For example, the advertiser can also include per click, per
lead and per sale bonuses to affiliate publishers.
Our
pay-per-impression networks are at www.FinancialAffiliateMarketing.com
and www.PayPerAffiliatePrograms.com
and you decide how much you desire to pay-per-impression. For more information
about our pay per impression advertising, contact a Pulsar Marketing
representative for your free consultation.
Section
2: Proprietary Affiliate Marketing Innovations:
Exclusive
Leads - Pulsar Marketing offers exclusive lead generation directly to you,
via one of two ways. One way is by using our standard Per Lead network as
discussed above. But the best method which gives you the greatest advantage over
your competitors, is by using our innovate lead generation network. With our
proprietary software, leads are generated by using your current website form,
which is distributed securely to affiliate websites which attract the customers
you desire. Why buy leads from lead generators, when you can gain exclusive
leads via your own, current application form? Our innovative software ensures
only you receive the lead data. Our software delivers leads exclusively to you
so you don't have to worry about affiliates or lead generation companies
re-selling the lead data to your competitors.
Another
strong advantage of our propriety software over standard per lead marketing, is
that it is more consumer friendly than banner and text links. If you review
marketing trends, then you already know that many consumers avoid
advertisements, and will not click on banner advertisements. When they search
for an auto loan; for example, they expect to find a website with an auto loan
application... not a website with dozens of auto loan advertisements. Our
software enables you to have your exclusive application form on affiliate
websites so you can capture more leads.
Super
affiliate promotion - If you have ever visited an affiliate web site; for
example, a payday loan affiliate web site, typically what you will see on the
site are dozens of banners or textual links to various payday loan affiliate
programs. Which advertisement will customers click-on?
Ad
space; and prominent placement of ads, on super affiliate web sites is
increasingly competitive. Many advertisers have to constantly increase their
commission payments just to gain a few more clicks, leads and sales. But, with
our exclusive lead network, you can gain super affiliate promotion without
having to engage in the commission battles. Many super affiliates will gladly
host a form instead of a banner, even if the commission payout is not as
competitive.
Instead
of giving affiliates yet another banner or textual link to place onto their
websites (and to be ignored by consumers), our exclusive lead network places
your customer application form onto their sites. This way, when customers visit
affiliate web sites they will see your application form instead of an
'advertisement'. When customers submit your application form, you; and only you,
receive the customer application data, instantly and exclusively.
How
it works: You load your customer application form onto our server, which we
securely store and protect. Next, you hand-pick the affiliate web sites where
you want your form to be available to customers. Our affiliates are then given a
'code tag' which summons your form to their web site page(s). Since the form is
delivered 'on-the-fly' and your form fields are securely stored on our server,
affiliates cannot modify the fields of your form, nor add any hidden fields.
Upon submission of your form by a customer, the form data is instantly and
exclusively sent to you; per the Post Action direction of your form. The
customer is also instantly redirected to your web site to complete any other
form pages or to view your "Thank You" page. The process is exactly
the same as if the consumers had submitted your application form directly from
your own website. Neither affiliates, nor Pulsar Marketing, receives the
customer data.
Additionally,
your customer acquisition form can include your brand logo, Terms &
Conditions and Privacy Policy. You can place your initial; or entire, customer
acquisition form directly onto web sites which target the specific demographics
you desire.
Benefits:
Instant,
exclusive lead generation via your own form.
Competitive
edge - affiliates will place your form above the banner and textual links of
your competitors.
Our
software also has measures to promote quality traffic, leads and sales.
Advertisers may also perform manual lead and sale review prior to awarding
affiliate commissions. Advertisers can reject commission payments for invalid,
duplicate and incomplete leads and sales.
No
other co-reg nor lead generation network offers you as much power and control.
This proprietary software is owned exclusively by Pulsar Marketing.
Options
for using this innovative platform: 1) You can use our existing platform at www.FormAds.com
and reward us a commission override for every lead/sale; 2) or you can obtain a
private label version of our FormAds software for a flat monthly rate as low as
$500 a month. For more information about our exclusive lead generation software,
contact a Pulsar Marketing representative for your free consultation.
Content
Matching - Pulsar Marketing offers advertising that places ads onto specific
web pages via content matching. If; for example, an affiliate web page consists
of "bad credit credit card" content, our software automatically
inserts the ads of sub-prime credit cards. This promotes a greater demographic
targeting for higher quality leads and sales. Advertisers pay commissions to our
affiliates either on a per click, per lead or per sale basis.
The
best place to reach your desired demographics is to advertise to that
demographic on the very web sites/pages they visit. Our innovative software
helps you achieve this through its content matching ad delivery. In addition to
general demographic targeting, our software enables you to further target
specific web page content. For example, a prime credit card issuer can advertise
on web pages with 'credit card' content, but exclude those web pages that refer
to or contain 'bad credit', 'sub-prime', and similar content, keywords and
phrases. Or, the advertiser can allow 'limited' instance of such
keywords/phrases.
Our
content matching software also provides 100% compliance with each advertiser's
Marketing Terms, because all ads are delivered 'on-the-fly'. Each ad is
displayed exactly to the specifications of each advertiser. In the event an
advertiser needs to change any portion of an ad (including text, graphics and
links), those changes are instantly updated on all affiliate web sites. The
benefit is that advertisers do not have to monitor affiliates for marketing
compliance, because the code tag on affiliate web pages automatically retrieves
the advertiser's latest ad modification, including graphic and text changes.
How
it works: Based upon the individual content of each affiliate web page, the
appropriate advertiser ads are displayed. When customers view the page and click
on a corresponding advertisement, the customer is sent instantly and exclusively
to the advertiser's web site to apply, purchase, or to submit the advertiser's
customer acquisition form. This ensures exclusive lead delivery to the
advertiser, because customers are sent to the advertiser's web site to perform
the purchase or to submit the advertiser's application Thus, all sales and leads
obtained by the advertiser are instant and exclusive.
Our
software also has measures to promote quality traffic, leads and sales.
Advertisers may perform manual lead and sale review prior to awarding affiliate
commissions, and can reject commission payments for invalid, duplicate and
incomplete leads and sales.
Our
content matching software supports banners, textual links, rich media, forms,
and any combinations.
No
other content matching network offers you as much power and control. This
proprietary software is owned exclusively by Pulsar Marketing.
Options
for using this innovative platform: 1) You can use our existing platform at
www.AdSonic.com and reward us a commission override for every lead/sale; 2) or
you can obtain a private label version of our AdSonic software for a flat
monthly rate as low as $500 a month. For more information about our content
matching, contact a Pulsar Marketing representative for your free consultation.
Per
Lead Search Marketing - Pulsar Marketing is the only affiliate network that
offers per lead search marketing compatible with all major search engines.
Tired
of the high per-click costs of search engine marketing? Tired of the click
fraud? Wish you could receive targeted search engine traffic on a per lead
basis, versus per click?
Now
you can... With our per lead search marketing network, you can get targeted
search engine traffic on a per leads basis with no click fees. Your affiliates
pay the per click fees, not you.
Background
Fact: Major search engines do not allow the use of affiliate links; nor any
links that re-direct from one URL to another, when bidding on keyword placement.
Even if you have your own affiliate software, chances are your software does not
give affiliates links which are compatible with Google and Yahoo paid placement.
Our innovative technology solves that problem, and enables affiliates to send
traffic directly to your web site (without an 'affiliate link' nor a 'redirect
link'), while still being able to track leads and sales to award them
commissions.
How
it works: Our innovative marketing technology provides affiliates with direct
links to your web site that are compatible with all major search engines.
Affiliates bid on keywords at major search engines and send live, targeted
search traffic directly to your web site. The affiliates pay the search engine
click fees, while you pay only when you receive a valid lead or sale.
Benefits:
Your
link (not an affiliate link) is placed on major search engine advertisements.
You
pay only per valid lead or sale. Affiliates pay the per click fees.
Our
technology is also compatible with web site and email marketing.
Our
software has measures to promote quality traffic, leads and sales. Advertisers
may perform manual lead and sale review prior to awarding affiliate commissions,
and can reject commission payments for invalid, duplicate and incomplete leads
and sales.
No
other search marketing network nor search engine optimization company offers you
the benefits of our proprietary software, owned exclusively by Pulsar Marketing.
Options
for using this innovative platform: 1) You can use our existing platform at
www.SEScouts.com and reward us a commission override for every lead/sale; 2) or
you can obtain a private label version of our SEScouts software for a flat
monthly rate as low as $500 a month. For more information about our proprietary
search marketing, contact a Pulsar Marketing representative for your free
consultation.
Private
Label Versions of Our Software (Section 3)
Pulsar
Marketing offers Private Label versions of its innovative software. This enables
you to use our software to power your own affiliate marketing network, or to
offer an additional channel to your existing affiliate network.
For
a flat monthly fee as low as $500 (with no setup fees nor commission overrides),
Pulsar Marketing will load a copy of its proprietary affiliate software onto one
of its servers using a domain name of your choice. You can register the domain,
or have Pulsar Marketing register it for you. The software (and domain name)
will reside on a Pulsar Marketing server. You will be given administrative
access to all of the software functions. Pulsar Marketing will retain rights to
the server's access and the associated files to protect against theft and
software corruption. There are no long term commitments, and you may cancel the
lease at any time. Upon expiry of the monthly lease service, the domain name
shall remain the exclusive property of the registering party, and the software
will remain the exclusive property of Pulsar Marketing.
To
obtain a private label version of our innovative software, we must first receive
your initial hosting payment. Subsequent payments for continued monthly leasing
must be received at least 10 business days in advance of each following month.
Cancellation,
Refund and Guarantee: If you cancel the lease within the first initial 30 days,
Pulsar Marketing will retain half of the monthly lease fee to cover setup costs.
The remaining 50% balance will be refunded to you within 10 business days. For
cancellations after the initial 30 days, simply discontinue payments and the
lease will be terminated. If you cancel during the midst of any 30 day monthly
lease; beyond the initial 30 days, the unused prorated balance will be refunded
to you within 10 business days. For such cancellations, simply notify us by
calling our Toll Free Support.
Below
is a list of the innovative affiliate software offered by Pulsar Marketing:
AdSonic
- This software enables you to have a content-matching affiliate network, and
you pay your affiliates only per valid lead/sale. This software is similar to
Google's AdSense/AdWords, but is much more powerful. In addition to defining
positive and negative keywords, the software will also allow gray keywords (for
example, you can allow affiliates to have limited use of certain words (gray
words) on their web pages, or totally deny ad delivery to web pages which
contain inappropriate words (negative words). And, unlike Google, you reward
affiliates per valid lead/sale, not per click. You can manually review each
lead/sale generated for quality before awarding a commission. Another
difference, is that our software lets your advertisements consist of graphics
and forms (such as applications, email subscriptions, zip code submits, etc),
not just text.
FlatFeeSpectrum
- This is the most powerful, flat rate banner/link software in existence. It
enables you to get quality links to your website for a flat daily rate. Although
you could get paid links without any software, our software saves you a lot of
time and trouble. Instead of having to review your link partner websites daily,
our software does it for you. If you specify your link is to be put on the
main/default pages of partner websites, our spider crawls daily to ensure your
link is posted on the main/default page, and is posted properly. If a partner
removes your link or corrupted it in an attempt to hide it from public view on
the main/default page, our spider detects this and does not award your daily
rate to that partner. Our software also lets you specify how much per day, per
website partner, you will pay and you can base the payment amount on how well
the partner sites rank according to Alexa. With our software, your links can
consist of graphics (banners), text as well as forms (such as a site search or
an email submit), and it can contain multiple links to various pages of your
website. This is a great way to get links to your website, links that can help
improve your website's natural search engine ranking as well as to get
additional traffic.
FormAds
- This innovative technology solves the problem of competing against the
banner/textual links of your competitors. Instead of giving affiliates yet
another banner/text link to be added to the dozens they already have on their
websites, get them to put your customer application form. By doing this,
customers will be more prone to submit your form than to click on your
competitors' links. You reward affiliates only per valid lead/sale, and you can
manually review each lead/sale for validity before awarding commission payments.
Although your application form is hosted on affiliate websites, the experience
for consumers is exactly the same as if they were on your website, and submitted
the form directly at your website. Upon submission, the customer application
data is sent instantly and exclusively to you, and the customer is re-directed
to your website to complete other forms or to view your "Thank You"
page. Your form can include your brand logo, Terms/Conditions and Privacy
Policy. Customers will know they are dealing with your company, even though the
form is on other websites. Because our software securely stores and serves your
form via a special code tag, there is no way for affiliates to append fields nor
to collect copies of application data. Submissions work just the same as if
customers had submitted the form directly on your website, because the form uses
your existing form script and Post Action.
SEScouts
- Offer your affiliates the ability to bid on keywords at Google, Yahoo and MSN,
and to send that traffic directly to your website by using this innovative
software's tracking. Even if you already have your own affiliate network,
chances are the affiliate links generated by your software do not meet the
keyword bidding requirements of major search engines. With our software, you can
track leads/sales even though affiliates send traffic directly to your website.
Affiliates pay the search engine click fees, and you reward them only per valid
lead/sale. You can manually review each lead/sale for validity before awarding
commission payments. This software also functions in email marketing as well as
on affiliate websites. Get the best of all worlds... direct links from affiliate
websites... email marketing... live search engine traffic... direct links
that can help improve your site's natural search engine ranking... And you pay
affiliates only per valid lead generated.
Section
4: Requirements to use Pulsar Marketing's Affiliate Networks (Versus a
Private Label Version of our Innovative Software).
If
you desire to use a Pulsar Marketing network (such as
FinancialAffiliateMarketing.com, AdsSonic.com, SEScout.com, etc), instead of
obtaining a private label version of our software to power your own in-house
affiliate network, these minimal requirements must be met:
*You
must be a U.S. financial advertiser, based in the U.S., and not a 3rd party
marketing representative (affiliate, reseller, etc).
*Your
domain (not just the landing page), must be completely void of affiliate
recruitment links. This requirement is to maintain our affiliate force and not
lose them to another network.
*You
must offer a payout rate higher than you award at any other affiliate network or
via your own in-house affiliate network. This requirement is to enable us to
offer our affiliates the same payout rate (minus our override).
*Our
pixel tracking tag must be properly installed and maintained on the
Order/Success page. This requirement is to enable tracking of our affiliate
leads/sales.
*Commissions
must be paid in accordance with our tracking. If your program is managed by
another affiliate marketing company, the lead/sale volume tracked by our
software shall override those recorded by the other affiliate marketing network.
*A
minimum escrow of $500. This is not a setup fee. The escrow is used to cover
payments for leads/sales generated by our affiliates.
*A
positive account balance must be maintained, and your account must have funds
available to also cover the cost of leads received but still pending
approval/rejection (if you opted for the manual lead review option). Upon
depletion of your escrow or insufficient funds to cover pending leads, your
advertising account will be terminated until funds are replenished.
*If
you opt for Manual Lead Review (reviewing each lead/sale for validity prior to
rewarding commissions), you must login to the Control Panel provided by Pulsar
Marketing and update (approve or reject) pending leads. Any and all pending
leads not approved or rejected within 30 days are automatically approved upon
the 31st day and must be paid by you. If your account results in a high lead
rejection rate, Pulsar Marketing may; at its sole discretion, remove you from
its network(s). In such instances, unused funds will be refunded to you within
10 business days.
Cancellation,
Refund and Guarantee: To cancel your advertising account, call our Toll Free
Support at least seven business days in advance of your desired cancellation
date. This is to give us time to notify our affiliates so they can remove your
program links prior to the cancellation date. On the eighth business day, your
account will be cancelled and your unused funds will be refunded to you within
10 business days. If you cancel the within the first initial 30 days, Pulsar
Marketing will retain a $150 fee to cover costs associated with activating your
account (new program notifications to affiliates, integration into our network,
etc). The remaining balance will be refunded to you within 10 business days.
Typical
Advertising Rates (Section 5):
Pulsar
Marketing does not charge any setup fees. We also allow advertisers to decide
how much they desire to pay per lead, sale, click, impression, or daily flat
rate. However; if an advertiser cannot meet a minimum requirement that would
entice our affiliates to promote their product or service, we retain the right
to deny advertising via any of our networks. The minimal rate requirement is to
provide a degree of likelihood that our affiliates will promote the advertiser
to generate revenue that will offset our costs in creating an advertiser's
account.
Below
are Typical Advertising Rates. These rates are either currently being awarded to
Pulsar Marketing and its affiliates, and/or are rates that are being rewarded
via other affiliate marketing networks. These rates are merely to provide you
with a guideline, so you can gauge how much you will need to pay per action in
order to offer affiliates a *Competitive Rate.
Suggested
Guide for Leads and Sales:
Auto
Loan (Per Lead): $5.00 (very short form) up to $20 (long form)
Auto
Loan (Per Sale): $75 Up to $200 per sale.
Credit
Card (Per Lead): $5.00 (very short form) up to $75
Credit
Card (Per Sale): $5-$50 (for sub-prime) up to $200 (prime)
Credit
Counseling (Per Lead): $8.00 (very short form) up to $35
Credit
Counseling (Per Sale): $150 Up to $500
Credit
Report/Repair (Per Lead): $10 Up to $30
Credit
Report/Repair (Per Sale): $25 Up to $50
Debt
Settlement (Per Lead): $8 (very short form) up to $50
Debt
Settlement (Per Sale): $150 Up to $500
Mortgages
(New Home Leads): $8 Up to $15
Mortgages
(New Home Sales): $75 Up to $150
Mortgage
(Refi Leads): $20 Up to $40
Mortgage
(Refi Sales): $75 Up to $200
Payday
Loan (Leads): $5.00 (very short form) up to $35 (long form)
Payday
Loan (Sales): $35 Up to $65
Suggested
Guide for Pay Per Click and Per Impression:
Pay
Per Click: $0.05 to $0.25
Pay
Per Impression: $0.0001 (10 cents per 1,000 impressions)
(Our
software also enables you to offer multiple payouts (for example; 3 cents per
click, plus .00001 cents per impression, with a $7.00 per lead bonus)
Suggested
Guide for Flat Rate Advertising (based on website Alexa rank):
Alexa
Rank
(From best to lowest) |
|
Suggested
Min
Daily Rate
|
|
1
to 49,999
|
Very
high traffic sites
|
$10.00 |
|
50,000
to 99,999
|
Very
high traffic sites
|
$5.00 |
|
100,000
to 199,999
|
High
traffic sites
|
$3.00 |
|
200,000
to 299,999
|
High
traffic sites
|
$1.00 |
|
300,000
to 399,999
|
Moderate
traffic sites
|
$0.50 |
|
400,000
to 599,999
|
Moderate
traffic sites
|
$0.25 |
|
600,000
to 799,999
|
Moderate
traffic sites
|
$0.20 |
|
800,000
to 999,999
|
Low
traffic sites
|
$0.15 |
|
1,000,000
to 1,999,999
|
Low
traffic sites
|
$0.10 |
|
2,000,000+
or No Rank
|
Very
low traffic sites
|
$0.05 |
*Competitive
Rate: Regarding Per Lead and Per Sale CPAs, in addition to the payout rate
affiliates (and Pulsar Marketing) also weigh the requirements for obtaining the
lead/sale commission. These considerations include: 1) Length of the customer
form; 2) If banking information is required to be submitted by applicants, 3)
How many U.S. states are eligible for the product/service; and 4) Consumer
credit requirements. These considerations factor the Conversion Rate.
Advertisers with a product/service for consumers of any U.S. state, regardless
of credit rating and without having to submit sensitive banking information,
will have a better Conversion Rate and subsequently can get advertising at a
lower per lead/sale rate than an advertiser with a product/service limited to
consumers in select states, with good credit only, and who must submit sensitive
banking information.
For
more Cost Per Action CPA advertising information, call us Toll Free at 1-877-5PULSAR (1-877-578-5727)
or submit our online form.
|